Google Adwords is nowadays the essential platform for advertising on the web: it is an advertising system that offers several types of campaigns, as well as different ad and targeting formats to meet all your expectations. An Adwords campaign for a real estate investor requires a starting budget, but it is worth it when you consider that a real estate sale is already worth hundreds of thousands of euros.
Whatever the size of your company, Adwords can help you gain visibility and acquire new customers very quickly. In this article we give you some good reasons to get started, as well as a presentation and tips to boost your website!
Why is Google Adwords useful in real estate?
Are you hesitating to immerse yourself in the creation of Adwords campaigns? Here are five good reasons that will certainly convince you.
- You assert your presence from the beginning of the Internet users’ searches
By appearing at the top of the page as soon as future buyers start looking for new products, you put yourself at the forefront of the competition from the very beginning to capture the attention of prospects from the very beginning of their research.
- You attract buyers while enhancing your value to sellers
Appearing at the top of the page gives you a certain notoriety that could encourage buyers to consult you, but also sellers to use your services to sell their properties.
- You control your advertising expenses
Adwords ads work on a cost-per-click (CPC) basis, which means you only pay when a visitor clicks on your ad. And you choose the amount you want to grant on a daily basis.
- You have all the tools to measure and adapt your campaign
You have at your disposal indicators – you can associate your Adwords account with an Analytics account for even more accurate and advanced results – to measure your return on investment, and thus adjust each of your campaigns at any time.
- You get information about your customers’ expectations
Adwords also allows you to go back to the source of the searches that Internet users have done to get to your page! You can then use these selected keywords to improve the overall SEO of your site.
Define your objectives to choose the type of campaign adapted to your real estate activity
It is essential to set your objectives well in advance so as not to get the wrong ad network:
The research network to boost sales and visibility
The search network allows you to publish text ads directly in search results on Google. It allows you to boost your performance, and is very effective for sales and proposals of offers of all kinds!
In addition, the search network’s text ads are now in large format! For increased visibility on computers and mobiles.
This type of network allows you to select relevant key words and phrases in advance that will allow you to reach your customers as closely as possible to their requests and thus attract a quality audience.
The Display network to improve its brand image
The Display network is a group of Google partner sites, which rent sites on which you can display your ads. Associating the Display network with the search network allows you to extend your company’s reputation: you can publish different ad formats – textual, illustrated – by targeting previously chosen sites, or sites related to your theme.
It is also possible to carry out socio-demographic and geolocalized targeting, and even by interests: very useful to target a sector, or an age group more likely to buy one of your properties.
The most important thing is to provide an attractive visual that summarizes your offer, with a clearly visible action button.
Youtube Ads, for a powerful video campaign
Bought by Google, it is now possible to highlight illustrated banners and high impact videos on Youtube: in search results, or that can be read directly between visitors’ videos. The budget is certainly higher, but the effect is striking and the scope very significant in view of the millions of French users.
The targeting techniques on Youtube are the same, you can in addition to video ads, see also illustrated ads appear between proposals.
Efficient technique on all networks: remarketing
Very useful also on any type of network, think of the remarketing technique: visitors who have already visited your site may see ads on their screen inviting them to come back, or to continue their prospecting process with you.
Some tips for implementing an effective strategy
Google Adwords is useless if you don’t first set up a strategy, with objectives to achieve. These depend on you, and the expectation you have of Adwords, but we still advise you to observe these few rules that apply in all circumstances:
- Target your keywords carefully: no need to bet on too generic keywords, focus instead on the long tail (“Buy apartment ground floor terrace paris 5e…”)
- Associate the ads with a suitable landing page! Redirect your visitors to a page relevant to the offer… So we avoid the home page.
- Optimize your ads with:
- An effective eye-catcher to attract attention
- An unstoppable and powerful action prompting button
- Quality visuals for illustrated ads
- Analyze your results to adapt your campaigns – use the A/B test function to make sure you choose an effective campaign!
Google Adwords is the guarantee to gain visibility, even in this competitive sector that is real estate. If you prepare your strategy well, you will see traffic to your site grow quickly… So it’s up to you! Prepare attractive ads and effective landing pages can seem tedious or beyond your skills, so don’t hesitate to call in professionals.